NRSF Driving Skills 101 PSA Challenge

WHAT IS THE #DRIVINGSKILLS101 PSA CHALLENGE?

Calling all teen drivers: this opportunity is for YOU!

SADD, in partnership with The National Road Safety Foundation (NRSF), knows that keeping teens safe on the road starts with understanding the risks they face. Teen drivers are still the most vulnerable group behind the wheel, with fatal crash rates nearly three times higher than adults. Speeding plays a major role in these tragedies, accounting for roughly one-third to nearly half of fatal teen crashes. Even with progress over the past two decades, speeding, inexperience, and risky habits keep teens over-represented in serious crashes.

Understanding how speed reduces reaction time, affects visibility, and magnifies crash forces can help teens make smarter decisions on the road. When young drivers know the why behind the risk, they’re more likely to change their behavior.

Teens also listen to other teens. By creating a Public Service Announcement (PSA) focused on safe driving, especially the dangers of speeding, you can use your voice to cut through the noise. A well-crafted PSA grabs attention, feels real, and can shift attitudes in a way traditional safety messages often can’t.

To participate in #DrivingSkills101, submit a video outlining your concept for a public service announcement that addresses the heightened risks of teen drivers who speed and the role of responsible choices in preventing serious crashes. Your voice has the power to protect not only you, but your friends, families, and everyone who shares the road.

HOW TO ENTER

Create a two-minute or less video telling us your ideas for a PSA on sharing the road.
- Try using the brainstorming and storyboard tools to organize your ideas before recording.

Complete the online application below; applications received without a video will be disqualified.
- Either share a direct link to the video from a cloud or other storage system or upload to YouTube as a "public" video and share the link.

NOTE: Your video is NOT the actual PSA, just your ideas or vision for it.

ELIGIBILITY

High school students ages 13-19 are eligible to participate. You and/or everyone on your team must be registered SADD members in MySADD.

All submissions must be a video.
More than one team or individual may apply from a school, but a student may only be on one team or submit one individual entry.
All entries must be original, youth-created, and content-appropriate.

You must submit the online entry form along with the link to your video to be entered to win.

NOTE: NRSF and SADD will not be responsible for any technical, computer, network, typographical, human, or other error, malfunction, or problem in connection with the contest.

JUDGing

A panel of SADD and NRSF representatives will judge the entries. Videos will be judged solely on your ideas, concepts and enthusiasm.
- Judges need to be able to see and hear your idea so please test your video before submitting it to make sure it's working appropriately.

NOTE: Safety is paramount. SADD does not tolerate distracted or otherwise impaired driving, or unbuckled riders; please do not record your video submission in a moving vehicle.

PRIZES

The top ten submissions/chapter finalists will each win $250.

One winning submission/ chapter will win an additional $2,500 and the opportunity to have your PSA idea professionally produced by an Emmy-winning producer and broadcast on over 150 TV stations nationwide.

All winners’ submissions will be recognized on SADD social media and SADD website, or any upcoming National events.

NOTE: Winnings will be sent to one applicant, whoever signs the W9 form accepts responsibility for and will receive the funds.
- Chapters may apply together but may need to discuss fund collection with their district or organization prior to accepting, OR may need to designate a member of the group to accept funds on the group's behalf.