purpose of the Red Ribbon Campaign is to present a visible commitment to a
safe, healthy and drug-free lifestyle. The campaign is designed to accomplish
create awareness concerning the problems related to the use of tobacco,
alcohol and other drugs
support the decision to live a healthy, drug-free lifestyle.
Ribbon Week began in 1988 in honor of DEA (Drug Enforcement Administration)
Agent Enrique "Kiki" Camarena, who was kidnapped and killed in Mexico
in February of 1985. Agent Camarena, then 37, had uncovered a multi-billion
dollar drug scam in which he suspected officers of the Mexican Army, police
forces and government. As he left his office one day, five men appeared at
his side and kidnapped him. His body was found one month later in a shallow
grave; he had been tortured and beaten.
first Red Ribbon Week was proclaimed in 1988 by the U.S. Congress in support
of Agent Camarena and the cause he gave his life for -- combating drugs. The
week is marked by the wearing of a red ribbon to send the message: Live drug-free!
Red Ribbon Week is the last week of October. SADD chapters are encouraged
to celebrate Red Ribbon Week to symbolize their commitment to a healthy, drug-free
lifestyle and to create awareness of the problems related to the use of tobacco,
alcohol and other drugs.
following is a list of a variety of activities your chapter may conduct in
conjunction with Red Ribbon Week.
the Town Red - Erect banners and exhibits in your school and in other community
locations explaining the symbolism of the red ribbon.
your city's mayor to officially proclaim Red Ribbon Week. Plan a community-wide
celebration that includes fun activities, live music, games and food. Emphasize
that everyone can have fun without drugs.
your community with red ribbons. Tie them on parking meters, tree branches
and park benches.
red ribbons to students and school personnel and ask them to wear the ribbons
out small prizes, such as Hershey's Kisses or Smarties, to people caught
wearing red ribbons later in the week.
a video at your school about the danger of tobacco, alcohol and other drug
a member of the DEA in your area to speak to the students about the dangerous
consequences of using drugs and the legal implications.
your middle school and elementary schools and speak to the students about
the red ribbon and ask them to wear one as a commitment to be drug-free.
a bag filled with several items including cigarettes, vitamins, wine cooler
bottle, candy bar, juice box, apple, chewing tobacco, snuff, etc., when
you visit the middle school and elementary school. Pull out one item at
a time and ask students if it is a drug or not. Reward kids with a treat
for their correct answers.
out red ribbons and lollipops during your city's Halloween celebration.
a red ribbon poster contest in the elementary school depicting dangerous
drugs and their consequences.
a family Strides for Safety Walk. Present everyone with a red ribbon to
wear. Ask kids to write songs or chants they can sing during the walk.
up a health fair in your school. Invite local agencies to set up displays
and exhibits with hands-on activities emphasizing the consequences of using
tobacco, alcohol and other drugs.
Place red ribbons on all school lockers and in teachers' mailboxes as a
reminder to remain drug-free.
your local newspaper to print a red ribbon and message in the paper.
a red ribbon message and ask local radio stations to play it for you.
your local cable station to do a show about Red Ribbon Week. Also ask them
to run printed messages on their message board encouraging viewers to be
are just a few of the ways to celebrate Red Ribbon Week in your school and
community. You may have additional ideas and activities. Let us know about
them and SEND PHOTOGRAPHS. Paint the town red!
ribbons are available from the SADD Store.
to Campaigns & Activities List